Effective SEO & Marketing Starts With Professional Web Design
If you have made the decision to launch a website you want visitors. It doesn’t matter if it business or personal you want people to find and interact with your site. You know that you need good web design but what is this search engine optimisation that you read about?
Search engine optimisation is the art of bring traffic to your site. It can be simply divided into 2 elements, which are on site and off site. Off SEO is all the link building you do with article marketing, web 2.0, video, facebook and more.
On site SEO encompasses all the elements of your web page. A good web designer knows that a site has to please both human visitors and search engine robots. Alongside the visual elements are all the coding aspects that have to be completed as well.
So to get your on page SEO elements as good as possible you must have
- a clean design
- clear and simple navigation
- completed meta tags
- keywords for each page
- good quality content.
The combination will ensure visitors stay on your site and search engines understand what your site is about.
Although there are lots of fancy effects possible, most are not necessary. They often slow down page loading and frustrate visitors. Large players have simple looking sites without lots of bells and whistles.
Navigating round your site must be easy to do. There must be some form of logical structure to it. You can’t have all pages linking to each other. Professional designers appreciate this and can show you a variety of effective options.
Meta tags are part of the code of the web page. There are many different tags but the main ones include the name of the web page, description of it and the keywords for that page. They are mainly for the search engines although web pages without titles tend not to retain visitors!
Overall you get the best results by targeting just one main keyword on each page. It confuses both people and search engines when the page starts off talking about say training dogs, and then discusses feeding and how often to walk them. Have different pages for each of those instead.
It sounds obvious but without good quality content your site will struggle. Good quality doesn’t mean you must write as well as J K Rowling, it means original, with no spelling or grammar mistakes. Don’t just copy and paste other peoples writing, start doing your own. Or find a freelancer who can help you.